Email Marketing With Newsletters

Our SMTP relay service is 5 years old now!  Over the course of the 5 years that we have offered a hosted SMTP service we’ve been asked many times if we offered a way to send email campaigns or newsletters. To fulfill that customer need we’ve hosted a third party application and partnered with several email marketing client application providers along the way. Over time, it became apparent that there was a need in the market for a very simple …





Autoresponders: How They Benefit Your Business

Socketlabs’ Autoresponders are messages you create that are sent once to each new contact as they are added to a particular list. You choose how long the system waits to send the message, so you can have us email new contacts after a day, a month, or even right away. For example, you may want new customers to receive a welcome email an hour after being added to your contact list, or perhaps you’d like to send a few timely …





How the Suppression List Feature Improves Deliverability

What is the Suppression List? The Suppression List feature, which is automatically included with every SocketLabs On-Demand server, is a tool to help manage your reputation as a sender.  Every time we receive a response from a recipient mail server stating an address is invalid, we automatically add that address to your Suppression List.  The Suppression List will prevent delivery attempts to any addresses that are on it, avoiding failed messages to known bad or invalid addresses. Additionally, if the …





CASL – The New Canadian Anti-Spam Law, What You Need to Know

The Canadian Anti-Spam Law (CASL) took effect on July 1, 2014 and has broad application to businesses both in Canada and outside of Canada, especially for senders of commercial email. Even if you are located outside of Canada (such as in the United States) this law may still affect you, and carries stiff penalties — so pay attention. Before getting started however, I would like to state that I am not a lawyer so this is not to be considered …





Securing and Protecting the Privacy of Your Email with SSL/TLS

Concerns and questions about the secure and encrypted transmission of email messages have flooded the inboxes of our staff here at SocketLabs. Compromised systems, database thefts, and technology breaches across entire organizations are common place in today’s news. As a result the technology industry has seen a new focus on the security and encryption of communications across all platforms. What is SSL and TLS and how can it protect my data? Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are methods of encrypting traffic …





Preventing Bot Spam From Damaging Your Sender Reputation

What is Bot Spam? “Bot spam” or “web crawler spam”, as it is commonly referred to, is usually the result of website form fields that are not properly secured to prevent the transmission of spam messages. Typically, the bots that cause this issue are programmed to search the internet for website form fields and insert spam messages into them. These form fields are most commonly found on a “Contact Us” page. The spam messages generated are directed to the email …





Everything You Need to Know About Cloudmark

One of the biggest challenges in delivering email messages on behalf of our customer base is that we have no control over, and no pre-send insight into, the content of the messages we process. We work diligently to provide an optimized delivery network, but in the end the message content is one of the most significant factors in inbox placement results. Cloudmark is among the largest providers of content reputation analysis so it is important to understand how they can affect your deliverability. …





AOL Becomes Second Major Mailbox Provider to Implement DMARC

What is DMARC and How Does This Affect Me? Just over two weeks after Yahoo’s implementation of a strict DMARC record, a second major mailbox provider has now followed suit. Late yesterday afternoon AOL made an announcement on their Postmaster blog stating that they are immediately implementing a “p=reject” DMARC policy. .@AOL Mail takes action against email spoofing http://t.co/k1O46MMAiP cc: @aolmail — AOL Inc. (@AOL_Inc) April 22, 2014 DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance” is a …





Yahoo Speaks Out About Recent Policy Changes

Update From Yahoo Last week we published an article about security policy changes at Yahoo Mail that are affecting email senders. The change implemented by Yahoo was an email security protocol called DMARC. DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance” is a technology that aims to prevent spoofing of from addresses. The changes implemented by Yahoo tell other DMARC compliant mail systems to reject mail with Yahoo addresses in the from field that didn’t genuinely originated from …





Heartbleed Bug

As you may be aware, a serious bug in the OpenSSL library was recently discovered (CVE-2014-0160). The OpenSSL library handles SSL encryption for the majority of sites on the Internet. We conducted a prompt investigation on April 8th, 2014 and found only one vulnerable machine which was immediately mitigated. As an added precautionary measure, we have revoked, rekeyed and replaced our SSL certificates. We have no evidence that any account or data were compromised, however we are recommending that our …