Preventing Bot Spam From Damaging Your Sender Reputation

What is Bot Spam? “Bot spam” or “web crawler spam”, as it is commonly referred to, is usually the result of website form fields that are not properly secured to prevent the transmission of spam messages. Typically, the bots that cause this issue are programmed to search the internet for website form fields and insert spam messages into them. These form fields are most commonly found on a “Contact Us” page. The spam messages generated are directed to the email …





Everything You Need to Know About Cloudmark

One of the biggest challenges in delivering email messages on behalf of our customer base is that we have no control over, and no pre-send insight into, the content of the messages we process. We work diligently to provide an optimized delivery network, but in the end the message content is one of the most significant factors in inbox placement results. Cloudmark is among the largest providers of content reputation analysis so it is important to understand how they can affect your deliverability. …





AOL Becomes Second Major Mailbox Provider to Implement DMARC

What is DMARC and How Does This Affect Me? Just over two weeks after Yahoo’s implementation of a strict DMARC record, a second major mailbox provider has now followed suit. Late yesterday afternoon AOL made an announcement on their Postmaster blog stating that they are immediately implementing a “p=reject” DMARC policy. .@AOL Mail takes action against email spoofing http://t.co/k1O46MMAiP cc: @aolmail — AOL Inc. (@AOL_Inc) April 22, 2014 DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance” is a …





Yahoo Speaks Out About Recent Policy Changes

Update From Yahoo Last week we published an article about security policy changes at Yahoo Mail that are affecting email senders. The change implemented by Yahoo was an email security protocol called DMARC. DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance” is a technology that aims to prevent spoofing of from addresses. The changes implemented by Yahoo tell other DMARC compliant mail systems to reject mail with Yahoo addresses in the from field that didn’t genuinely originated from …





Heartbleed Bug

As you may be aware, a serious bug in the OpenSSL library was recently discovered (CVE-2014-0160). The OpenSSL library handles SSL encryption for the majority of sites on the Internet. We conducted a prompt investigation on April 8th, 2014 and found only one vulnerable machine which was immediately mitigated. As an added precautionary measure, we have revoked, rekeyed and replaced our SSL certificates. We have no evidence that any account or data were compromised, however we are recommending that our …





Yahoo.com Changes DMARC Policy

UPDATE:  Yahoo Speaks Out About Recent Policy Changes Over the last 48 hours the Yahoo.com domain has implemented a change in its DMARC policy. DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance” is an email authentication policy record that aims to prevent from address spoofing. The change in this policy implemented by Yahoo means that any email message that uses a from address in the message headers of @yahoo.com must originate from Yahoo’s own mail servers. Messages sent …





Bring Your Email to Life With Our New HTML Editor

SocketLabs New HTML Email Editor     SocketLabs has been expanding its offerings for content creation, and one of the newest features is the ability to create, edit, and send raw HTML emails directly from the control panel. (Check out the Marketing area –> Create a new Newsletter or Autoresponder –> Select the “Raw HTML” option.) This feature can really streamline your newsletter and autoresponder sending workflow, but it’s good to keep in mind that HTML email is a very …





GMail Adds New Unsubscribe Option

Last week Google began rolling out a new way for users to unsubscribe from messages. To make the process of unsubscribing easier, Google will display an unsubscribe link next to the from address in an email message. Currently, this link is only displaying in the official GMail and Google Apps webmail interfaces, although we expect to see this make its way to mobile applications as well. Here is a screenshot of a message in GMail with the new unsubscribe feature highlighted: …





5 Hurricane MTA Features That Improve Deliverability

One benefit, if not the primary benefit, of running self-managed MTAs is to maximize deliverability through fine-tuning of how email is delivered. While hosted services such as SocketLabs’ own Email On-Demand allow email delivery professionals to handle most of this configuration for you, sometimes you or your company require a more hands-on approach. Running your own MTA provides you and your company with the power and flexibility that comes with using a fully customizable email deliverability platform for processing your …





5 Common From Address Mistakes You Should Correct Now!

The From Address is a Critical Component of any Email Message. When was the last time you put some thought into the address you are using in the from field of your messages? Between anti-spam analysis and brand identification, the from address is one of the most critical components of an email message. It is too important to be overlooked. For this reason we want to review the most important topics to think about when choosing your from address. Not …