Yahoo Speaks Out About Recent Policy Changes

Update From Yahoo Last week we published an article about security policy changes at Yahoo Mail that are affecting email senders. The change implemented by Yahoo was an email security protocol called DMARC. DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance” is a technology that aims to prevent spoofing of from addresses. The changes implemented by Yahoo tell other DMARC compliant mail systems to reject mail with Yahoo addresses in the from field that didn’t genuinely originated from …





Heartbleed Bug

As you may be aware, a serious bug in the OpenSSL library was recently discovered (CVE-2014-0160). The OpenSSL library handles SSL encryption for the majority of sites on the Internet. We conducted a prompt investigation on April 8th, 2014 and found only one vulnerable machine which was immediately mitigated. As an added precautionary measure, we have revoked, rekeyed and replaced our SSL certificates. We have no evidence that any account or data were compromised, however we are recommending that our …





Yahoo.com Changes DMARC Policy

UPDATE:  Yahoo Speaks Out About Recent Policy Changes Over the last 48 hours the Yahoo.com domain has implemented a change in its DMARC policy. DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance” is an email authentication policy record that aims to prevent from address spoofing. The change in this policy implemented by Yahoo means that any email message that uses a from address in the message headers of @yahoo.com must originate from Yahoo’s own mail servers. Messages sent …





Bring Your Email to Life With Our New HTML Editor

SocketLabs New HTML Email Editor     SocketLabs has been expanding its offerings for content creation, and one of the newest features is the ability to create, edit, and send raw HTML emails directly from the control panel. (Check out the Marketing area –> Create a new Newsletter or Autoresponder –> Select the “Raw HTML” option.) This feature can really streamline your newsletter and autoresponder sending workflow, but it’s good to keep in mind that HTML email is a very …





GMail Adds New Unsubscribe Option

Last week Google began rolling out a new way for users to unsubscribe from messages. To make the process of unsubscribing easier, Google will display an unsubscribe link next to the from address in an email message. Currently, this link is only displaying in the official GMail and Google Apps webmail interfaces, although we expect to see this make its way to mobile applications as well. Here is a screenshot of a message in GMail with the new unsubscribe feature highlighted: …





5 Hurricane MTA Features That Improve Deliverability

One benefit, if not the primary benefit, of running self-managed MTAs is to maximize deliverability through fine-tuning of how email is delivered. While hosted services such as SocketLabs’ own Email On-Demand allow email delivery professionals to handle most of this configuration for you, sometimes you or your company require a more hands-on approach. Running your own MTA provides you and your company with the power and flexibility that comes with using a fully customizable email deliverability platform for processing your …





5 Common From Address Mistakes You Should Correct Now!

The From Address is a Critical Component of any Email Message. When was the last time you put some thought into the address you are using in the from field of your messages? Between anti-spam analysis and brand identification, the from address is one of the most critical components of an email message. It is too important to be overlooked. For this reason we want to review the most important topics to think about when choosing your from address. Not …





Happy New Year, Thanks for a Great 2013!

I want to thank all of our customers, partners and fans for a great 2013, and to wish you all a very happy and successful new year! We accomplished quite a bit in 2013.  I can’t list everything, but I would like to share some of the highlights.  A word of warning first. This is not one of those “funny” blog posts. I am not going to tell you about how many llamas we adopted, or how many pretzel nuggets …





Introducing Newsletters!

Our SMTP relay service is almost 4 years old now. Over the course of the 4 years that we have offered a hosted SMTP service we’ve been asked many times if we offered a way to send email campaigns or newsletters. To fulfill that customer need we’ve hosted a third party application and partnered with several email marketing client application providers along the way. Over time, it became apparent that there was a need in the market for a very …





Introducing Hurricane Load Balancer

Throughout our company’s history we have solved many of our in-house computing and infrastructure needs by building custom solutions when an adequate commercial solution was not available.  As we built out our hosted SMTP server solution we discovered we needed an adequately powerful SMTP load balancer to create the high availability network we desired. As we considered commercial solutions we found they were inadequate for our needs so the Hurricane Load Balancer was born.  We’ve been successfully running Hurricane Load …