Enable your Recipients to Determine Email Frequency

Determine email marketing frequency with SocketLabs email delivery service! Give your subscribers control over the frequency and content of your messages....

Spam Volume Rises at an Alarming Rate

A new security study by Cisco found that the volume and frequency of spam is growing… quickly, the study says.  Nearly 200 billion spam messages were sent each day in 2008.  That is nearly double what was sent in 2007.  That number is simply staggering.  Not only is the volume growing, but the messages are […]...

Return Path Acquires Habeas

Return Path has signed a deal to acquire Habeas and it is expected to close within a couple of weeks. According to Return Path CEO and Chairman, Matt Blumberg, “The one thing we do know at this point is that we will be maintaining both Sender Score Certified and the Habeas SafeList as separate and […]...

Improperly Configured MTAs Don’t Deliver

According to ReturnPath’s newly released Q2 2008 reputation benchmark report, properly configured MTAs are over 200% more successful at delivering messages. The report studies a significant sample of email messages received by ISPs and their ultimate outcome i.e. delivered, filtered, rejected, etc. The report underlines how important it is to have a properly configured mail […]...

How To Troubleshoot Hotmail Delivery Issues

Experiencing Hotmail delivery issues? Learn how to detect and troubleshoot the most common Hotmail deliverability problems....

New CAN-SPAM Provisions

On May 12 the FTC announced its approval of four rule provisions to the CAN-SPAM Act of 2003. These provisions are summarized as follows: Opt-out Requirements Clarified To submit a valid opt-out request, a recipient cannot be required to pay a fee, provide information other than his or her email address and opt-out preferences, or […]...

Increasing Deliverability by Reducing Complaint Rates

Most, if not all, of the large ISPs judge your reputation largely based on the feedback they receive from their users regarding your mail. Generating too many complaints over a period of time puts you on the fast track to getting blacklisted. Let’s look at Yahoo. Getting email to Yahoo recipients is always challenging. If […]...

Tracking Opens and Clicks

The latest build of Hurricane Server includes native support for tracking opened mail messages as well as click-throughs. Not only that, but it is fully automated and so simple to use. To make this happen, two main pieces had to come together: 1) we needed to include a web server dedicated to catching open and […]...

Testing Hurricane Server Processing and Speed…

If you want to set up an artificial environment to test Hurricane Server’s processing and speed and you have another Hurricane Server, you can run the second Hurricane Server server in a special mode that will cause it to accept all mail from the first Hurricane Server server and simply vaporize it. Here is how: […]...