Email in 2025 Featuring Bob Sybydlo, ENVERTAdigital
Please welcome Bob Sybydlo!
Bob Sybydlo is a seasoned marketer with more than 15 years of experience, specializing in digital marketing strategies, business growth, and deliverability thought leadership at ENVERTAdigital. He excels in navigating the dynamic digital landscape, utilizing business intelligence tools to drive success. As a respected leader, he has achieved notable results in CRM, automation, privacy compliance, transformation, social media, and international business development.
Are you triggered!? Bob Sybydlo thinks email should be, and be more triggered than ever in 2025. His vision of how these could work and open up
How do you see email fitting into the marketing mix in 2025?
My hope for email is it will (finally) become less about quantity and more about quality. Bulk sending has only accomplished hurting email as an effective channel, which is shame because of how personalized and effective it can be. Email serves as the initial digital connection with customers and it should make each individual feel valued and engaged in a genuine conversation.