SocketLabs Adds FanFinders To Its Growing List Of Global Clients
High-touch email delivery service replaces Oracle Dyn and drives international growth for UK’s top permission-based marketer to new parents
ASTON, PA — January 13, 2019 — SocketLabs, a US-based leading provider of cloud-based email delivery services, announced today that it has fully onboarded FanFinders to its rapidly expanding global client portfolio. FanFinders, which supplies consent-driven first-party data related to the UK and US baby market to companies like Amazon, Nestlé and Danone, joins prominent companies including Virgin, IBM, Dell and Aston Martin who rely on SocketLabs’ unique combination of software and personalized managed services to send high-volume emails with optimal deliverability and audience engagement.
The new client win coincides with an exciting transformational period at SocketLabs, which includes the recent announcement of a newly formed SAP® PartnerEdge® partnership, the naming of Keith Hontz as the company’s Chief Executive Officer, and a customer experience event the company recently hosted in London.
“FanFinders is rapidly scaling their email volumes as they grow their communities of over four million members in both the UK and US markets,” explained Keith Hontz, CEO of SocketLabs. “We’re thrilled to help them transition from Oracle Dyn to SocketLabs where they can benefit from our high-touch consulting and deliverability services.”
Serving leading digital businesses is a priority for SocketLabs as we enter the new decade.
Mr. Hontz continued: “Securing a long-term relationship with an experienced and demanding international marketer like FanFinders is a testament to the rigor of our technology and the quality or our services team.”
“We are very satisfied with our decision to switch to SocketLabs, which best accommodates our needs,” FanFinders’ CEO Alec Dobbie explained, echoing Hontz’s enthusiasm for the partnership. “We have upgraded our experience from our previous provider. With help from SocketLabs’ deliverability consulting team, we were able to seamlessly transition tens of millions of messages to their platform in a matter of weeks. I find with many providers you just become a number in a big system, but with them, I’ve got the name of a person I can ring up if I’ve got a problem. And that makes a world of difference,” Mr. Dobbie added.
As Oracle Dyn reaches end of life in May 2020, SocketLabs expects many similar transitions.
SocketLabs is a B2B technology firm that provides flexible SaaS and on-premises solutions for solving a variety of complex email delivery challenges for both transactional and marketing messages. We are a pioneer in the Email Service Provider (ESP) market with a decade-long track record of excellence. Our unique, proprietary mail transfer agent (MTA) technology is trusted by clients around the globe who invigorate their SaaS platforms, mobile apps, and custom applications by “plugging in” to an unmatched email experience. Our founders have been creating cutting-edge email solutions for over 20 years and have built a customer support organization that considers “responsiveness and satisfaction” as our key performance objectives.
FanFinders connects brands with consumers in the UK and US markets via Your Baby Club, which is currently the UK’s fastest growing mum’s community as it reaches 80% of all mums in the region. Members of the clubs have to choose to engage with a brand based on the proposition promoted to them by FanFinders on a brand’s behalf. Since the launch of Your Baby Club in the US in May 2018, FanFinders has acquired 50,000+ new members per month on average. The GDPR and CCPA compliant platform maintains a consistently high volume of data offering brands quality data at less cost than other platforms. With an end to end service from concept through to implementation to analytics all in one platform, FanFinders have exceeded industry standards continuously in terms of sign ups, engagement and conversions.