Anti-spam laws are legal measures set to protect citizens against spam. These are typically bulk emails that share unsolicited offers to users who neither opted-in nor know the sender.
An email marketing autoresponder is a script that sends automated emails in response to a user trigger.
A bounced email, or email bounce back, is an email message rejected by recipient's mail server.
In the United States, email service providers (ESPs) and mailbox providers (MBPs) can moderate unwanted commercial messages with the CAN-SPAM Act.
Click Through Rate
The click-through rate (CTR) represents the average number of times someone clicks on your email message’s links against the total amount of mail delivered.
Click To Open Rate
You can miss a lot of information when only tracking click through rates. To get accurate metrics for your email marketing campaigns, also measure the click to open rate.
Email A/B testing
A/B testing optimization is simple: You develop different versions of an email message for different audiences, gather data, and find out which one performs better.
A "blast email" (also called e-blast) is a single message sent to a large email list at once.
An email blocklist includes all the IP addresses or domains that ESPs detect ISPs as sources of spam.
Email List Hygiene
Email list hygiene refers to all management practices aimed to protect the deliverability and accuracy of your email marketing campaigns
The email preheader is an inbox snippet that follows the subject line of an email. It previews the first line of your email message from the inbox.