Sending is only the first step in a successful outbound email program. Analytics is a critical “next step” that allows your IT, marketing, finance and executive teams to make better informed decisions. You can therefore apply the fine tuning necessary to modify and hone your email program to peak performance.
Upon sign up, we give you a log-in to our web-based email analytics software control panel that provides detailed reporting and analytics on your account. This real-time summary gives you by-the-minute updates and dives into the details of all the outbound messages sent, failed, opened, and clicked on, as well as all complaints submitted. Additionally, your account includes critical bounce processing information.
In the SocketLabs email suppression list dashboard, you can view email failure data to learn what went wrong. You can review data points such as:
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