Sending is only the first step in a successful outbound email program. Our outbound email marketing analytics data is what allows your IT, marketing, finance and executive teams to make informed decisions and hone your outbound email to peak performance.
When you sign up with SocketLabs On-Demand, we give you a log-in to our web-based email analytics software control panel that provides you with detailed reporting and analytics on your account. This real-time summary gives you by-the-minute updates and dives into the details of all the outbound messages sent, failed, opened, and clicked on, as well as all complaints submitted. Additionally, your account includes critical bounce processing information.
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Injected
Shows the number of outbound messages you injected for delivery.
Sent
The number of outbound messages successfully accepted by the recipient’s ISP.
Failed/Bounced
Counts the number of outbound messages unable to be delivered: “failed” messages are measured in real-time, “bounced” are initially accepted but then sent back by the recipient’s ISP. Both are included in this count and details are available for all messages that don’t get delivered.
Complaints
Shows the number of feedback loop complaints, or messages marked as spam, received from your recipients. The Complaints Report provides detail on each of these complaints.
Opens/Clicks
Counts the number of times your outbound HTML email was opened, and/or a link in your message was clicked. You must have tracking enabled for your server in order to see these results.
Inbound
The email analytics software counts the number of email messages that were captured from inbound smtp traffic, parsed and forwarded via HTTP POST to a specified URL.
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