SocketLabs Releases Secure Link Tracking Capabilities

ASTON, PA (September 25, 2019) – Today,  SocketLabs announced the release of their fully scalable and secure encrypted link tracking capabilities.  This cutting edge innovation will allow email senders to enable fully-secure recipient engagement tracking with the flip of a switch. This exciting new advancement means customers can enable secure link tracking without going through a complicated and cost-prohibitive process of setting up a reverse proxy server to enable this feature. 

Following weeks of development, the SocketLabs dev-ops team created this intuitive, new engagement tracking capability using Let’s Encrypt™, a certificate authority run by Internet Security Research Group™ that provides X.509 certificates for Transport Layer Security encryption. “We’re very excited to announce this innovation,” said Bill Volz, Chief Technology Officer at SocketLabs.  “It’s a real win for customers because we have streamlined the process by which TLS security is applied, and made it far more simplistic and sustainable for long-term security.”  

Many companies want the business advantages that come with a cloud-based infrastructure, but feel they have to sacrifice features like engagement tracking if they want to maximize security. SocketLabs’ approach completely changes this dynamic, allowing customers to enforce encryption in their email transmissions while still tracking their link engagement without sacrifice.  

“As an early adopter of cutting-edge security and encryption technologies, SocketLabs is ensuring that our platform innovation and our email delivery solutions are ahead of the competition in meeting customers’ needs,” Volz explained.

The announcement of this new engagement tracking capability follows SocketLabs’ recent press release regarding adoption of the MTA-STS standard for enabling email encryption, illustrating the firm’s ongoing commitment to email security. 

About SocketLabs

SocketLabs offers the world’s best software solutions for helping businesses optimize the value of email communication. Our unique technology connects easily with clients’ SaaS CRM applications, mobile apps and websites to streamline the process of delivering, analyzing, and managing their high-volume email traffic.

Our tagline is “The science of hitting the inbox,” highlighting the combined power of our software technology and consultative methodology which allows us to optimize a client’s email performance. What makes us truly unique is how we separate, analyze, visualize and manage clients’ email strategies to maximize audience engagement and achieve their desired business outcomes. Visit www.socketlabs.com for more information.