Finding Context: Send Email the Smart Way With SocketLabs’ Concierge

Ever spent time creating a delicious dish to take to a friend’s house, only to drop it in their front yard when you slip on a patch of ice? Or maybe you lose it to the back seat of your car when the driver in front of you slams on their brakes too quickly?

Email deliverability is a lot like that: factors outside of your control can impact your email’s ability to hit the inbox. Even if you put all of your love into making that email perfect, nobody got to experience it.

This is (one of) the things that pains me the most about email deliverability: hearing about senders who are having trouble hitting the inbox, but have no idea how to fix it.

Or worse—having no idea your messages aren’t being delivered. As far as you’re concerned, things are “probably fine? 🤷‍♂️ Our ESP doesn’t have great reporting around that”.

Or you do have good reporting, and maybe even a deliverability monitoring tool giving you access to more data, but you have no sense of what’s good or bad. And the cost of consulting services offered by your ESP exceeds your entire email budget, so that’s not an option.

Email Needs More Context, Not More Data

The fact is, companies sending between 1 million and 10 million emails per month live in limbo: you still feel sort of “new to email” even though your email program has become pretty complex.

But email is becoming a bigger part of your revenue by the day, so you need to start caring about deliverability for the first time, even if you’re not on the marketing team.

So, you do a Google search, read a few blog posts, maybe even pay for a tool to test your inbox placement. But what does all that data mean? And what are you supposed to do when you identify a potential issue? How do you inform your team, manager, or client of changes that are needed when they’re well beyond the scope of a few tweaks with the content and design?

So many questions racing through your head:

  • Am I sending too often? Or not often enough? What is “too often”, anyway?
  • How many lists am I supposed to have? What domains should I be using? Should I have a dedicated IP?
  • Are my emails going to the inbox? Of course they are. …right??
  • Even if my emails are landing in spam, what am I supposed to do about it? No really, I asked in the #deliverability channel on Slack and didn’t even understand the answers I received. And the one I did understand was rejected by my tech team. So, what am I supposed to do now?

Shifting Focus from Data to ACTION

We’ve been hearing these same questions from email senders continually, for years, and not just from marketers! Which is exactly why we offer a Concierge email delivery service here at SocketLabs.

Our solution is designed to grow with your business. And it’s built directly around your unique needs—whether you’re migrating from another platform, warming up an IP, setting up DKIM, or understanding your deliverability. Our team of email experts make use of all the technology and data that makes email so powerful yet so painfully hard to understand, and adds in the one thing you’ve been missing all this time: context.

When you start with context, you see things from a different perspective. The data is no longer a hindrance; it’s now powerful, supporting evidence to inform your strategy.

From day one, your dedicated Concierge Representative pulls from a combined 134+ years of email deliverability experience from our in-house experts to ensure you have the context needed to understand how your email program is performing. And to tweak the things that need tweaking, for inbox placement’s sake.

You’ll work hand in hand with our team to build a migration and execution strategy that meets your needs, your timeline, and your budget. No more fitting your round peg into someone else’s square hole. Not anymore.

What You Can Expect from SocketLabs’ Concierge Email Delivery Package

Concierge is perfect for any company sending between 1 million and 10+ million emails per month who needs guidance from your email delivery provider on your email setup, authentication, strategy and performance, but isn’t quite ready to dive headfirst into an expensive consulting engagement.

The way we look at it, getting help with your email sending shouldn’t cost more than your email program itself. We want to make deliverability help accessible to everyone looking to scale, not just those with a 6-figure email budget.

Think of it as a starter package for people like you who care about email performance—and are probably long overdue for focus on email deliverability—but need some help to take it to the next level.

The best part? You’ll have a dedicated Concierge Representative with you every step of the way, starting from day one of onboarding. They’ll take the time to understand your unique business needs and connect you with our in-house deliverability and infrastructure experts to make sure your needs are being met at every step of your email journey. “At your tech and call”, our team likes to say. 😉

  • We’ll kick things off by reviewing your email program—what’s going well, and not so well.
  • We’ll dive deep into your current infrastructure and authentication setup, agree upon the ideal migration plan to minimize disruption, and ensure everything is accounted for during the transition.
  • Then we’ll get prescriptive about the rest of your email success—setting milestones for check-ins, reviewing your ongoing performance, and making realistic recommendations your company can actually take action on. All with the help of our industry experts at every turn.

You’ll have direct access to plenty of great tools and features, such as StreamScorePro, our email scoring tool that collects, analyzes, and weighs essential email data to help you optimize email performance. But we’re here at a moment’s notice when you need help deciphering what you’re seeing in the data.

Contributing to a Less Spammy World

We’ve seen what can happen when email senders on other platforms go rogue, and it isn’t pretty. Goodbye, inbox. Hello, delivery issues and email headaches outside of your control.

By working more closely with the folks sending through our pipes, we’re able to maintain the healthy ecosystem our customers enjoy today; one that reliably hits the inbox, is enjoyable to use, and is filled with senders who are mindful about deliverability. Sounds like a dream, doesn’t it? Well, it’s not. It’s real. 😊

So, what are you waiting for? Greater email performance starts today! Book some time and let’s get to planning the future of your growing email program together.

LET’S GET STARTED