Whether you’re sending transactional email like password resets and order receipts, or marketing email like newsletters and promotions — getting your emails into the inbox is so important.

Why?

Well, if your messages don’t reach the inbox, then they can’t be read.

It’s that simple.

In fact, at SocketLabs we like to say that achieving great deliverability is both an art and a science.

In this guide, you’re going to learn everything that you need to know about email deliverability — straight from the ones who delivered over 1,000,000,000 emails to date. ?

That’s quite a lot of zeros. It’s safe to say that we know a thing or two about email deliverability best practices.

Ready? Let’s do this!

Contents

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