SocketLabs Acquires EmailNinjas
Strategic acquisition to further advance development efforts to revolutionize the future of email infrastructure.
ASTON, PA – July 29, 2021 – SocketLabs, an established leader in email delivery infrastructure, today announced it has completed its acquisition of EmailNinjas, an agency that specializes in the installation, configuration and support of on-premises MTAs.
“Choices within email delivery infrastructure have historically been limited to on-premises and the cloud. And while content creation and marketing automation platforms have become really complex over time, email infrastructure has yet to be optimized for these use cases,” explained Tim Moore, CEO for SocketLabs. “We’re excited about the deep expertise Mike and the EmailNinjas team bring to our organization, as this helps us accelerate our growth while expanding our market reach.”
“Since I started in the email industry fifteen years ago, I’ve been focused on the evolution of email architecture, culminating in the founding of EmailNinjas in 2018 to help hybrid senders successfully reach the inbox at scale and I was thrilled to learn that SocketLabs shares that same passion,” said Mike Hillyer, CEO & Founder of EmailNinjas. “I’m looking forward to helping them build the future of email infrastructure for senders of all sizes.”
As part of this acquisition, Mike Hillyer will join the SocketLabs executive team, adding one more email expert to the hive mind at SocketLabs. “At our core, SocketLabs is a group of email nerds, building email products to make email better for everyone”, said Tim Moore. “Adding Mike’s knowledge of the email industry and on-prem world is an essential piece of the puzzle, allowing us to move faster towards our goal of reimagining the state of email delivery infrastructure. What you’re going to see here is an agile company with a tremendous amount of collective industry experience and expertise come together to push the envelope of what is possible in the email infrastructure space.”
The acquisition of EmailNinjas is a key step forward in SocketLabs’ initiative to reinvent the state of email delivery infrastructure, providing service providers who are supporting email activities for their customers with technology, services and support that is tailored to their needs. Over the coming months, you’ll continue to see an evolution in email infrastructure that will transform the way businesses send email.
SocketLabs is a B2B technology firm that provides flexible SaaS and on-premises solutions for solving a variety of complex email delivery challenges for both transactional and marketing messages. We are a pioneer in the Email Service Provider (ESP) market with a decade-long track record of excellence. Our unique, proprietary Hurricane mail transfer agent (MTA) technology is trusted by clients around the globe. Driven by technology and deeply passionate about the success of our customers, innovation has always been at the core of our company. Our founders have been creating cutting-edge email solutions for over 20 years and have built a customer support organization that considers “responsiveness and satisfaction” as our key performance objectives.
To learn more about the future of email, contact us: [email protected].
EmailNinjas is an agency that helps businesses keep their email infrastructure fast and reliable. They specialize in the installation, administration, and maintenance of on-premises email infrastructure, while also offering services to assist customers with deliverability issues, operational support, training, program audits, and more. Learn more at emailninjas.com.