SocketLabs transactional email service helps senders deliver important alerts and notifications to customers on time, every time.
Transactional email (sometimes referred to as ‘triggered’ or ‘automated email’) is a form of email communication in which real time messages are sent to users after a specific action has been performed within an application or website.
Marketing email is more promotional in nature. Examples of marketing emails are newsletters, offers, discounts, and other content that is sent to one or more recipients with the goal to drive a sale.
Transactional emails are more informational. With transactional emails, you’ll find that the content relates directly to an action taken by the user or customer. Examples of transactional emails are password resets, receipts, and shipping notifications. To learn more about how transactional email is different than marketing email, check out Marketing vs Transactional Email – What’s the Difference?
In the sections below, we’ll cover some of the most common types of transactional email that you can send through the SocketLabs platform:
Order confirmations, receipts, & downloadable products (i.e, software keys)
Emails that someone requested to receive immediately, like password reset emails.
Account alerts include log-in attempt notifications & changes to account information.
Shipping updates, comment notifications, and reminders.
Onboarding emails, welcome messages, reactivation emails, support emails and other emails based on user behavior.
Daily or weekly digests, summaries of past events, and appointment reminders.
With SocketLabs, you can send transactional email either through SMTP or our Email API.
Many senders choose to use an SMTP relay service to send transactional email. Sending over SMTP is as easy as plugging your SMTP credentials into an existing application.
It makes the most sense to use an SMTP relay when connecting with an existing application like a CRM or a mail client such as Outlook.
Using a Transactional Email API is the most efficient way to send transactional email.
Transactional email APIs are fast, flexible, and usually add an extra layer of security to your email program by using API keys.
Transactional Email API is often the preferred method for developers creating their own applications.
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