Transactional Email Service
SocketLabs transactional email service helps senders deliver important alerts and notifications to customers on time, every time.
What is
Transactional Email?
Transactional email (sometimes referred to as ‘triggered’ or ‘automated email’) is a form of email communication in which real time messages are sent to users after a specific action has been performed within an application or website.
How is Transactional Email Different Than Marketing Email?
Marketing email is more promotional in nature. Examples of marketing emails are newsletters, offers, discounts, and other content that is sent to one or more recipients with the goal to drive a sale.
Transactional emails are more informational. With transactional emails, you’ll find that the content relates directly to an action taken by the user or customer. Examples of transactional emails are password resets, receipts, and shipping notifications. To learn more about how transactional email is different than marketing email, check out Marketing vs Transactional Email – What’s the Difference?
What Types of Transactional Email Can I Send Through SocketLabs?
In the sections below, we’ll cover some of the most common types of transactional email that you can send through the SocketLabs platform:
Receipts and Confirmations
Order confirmations, receipts, & downloadable products (i.e, software keys)
Explicit Requests
Emails that someone requested to receive immediately, like password reset emails.
Account Alerts
Account alerts include log-in attempt notifications & changes to account information.
Event-driven Notifications
Shipping updates, comment notifications, and reminders.
Triggered Behavioral Messages
Onboarding emails, welcome messages, reactivation emails,
support emails and other emails based on user behavior.
Summaries and Digests
Daily or weekly digests, summaries of
past events, and appointment reminders.
How Transactional Email Works
With SocketLabs, you can send transactional email either through SMTP or our Email API.
SMTP Transactional Email Service
Many senders choose to use an SMTP relay service to send transactional email. Sending over SMTP is as easy as plugging your SMTP credentials into an existing application.
It makes the most sense to use an SMTP relay when connecting with an existing application like a CRM or a mail client such as Outlook.
Transactional Email API
Using a Transactional Email API is the most efficient way to send transactional email.
Transactional email APIs are fast, flexible, and usually add an extra layer of security to your email program by using API keys.
Transactional Email API is often the preferred method for developers creating their own applications.
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From the SocketLabs Blog:
Effective Transactional Email Design: The Anatomy of a Receipt Email
What does an effective transactional email design look like? In this post, you'll learn how to create an an effective transactional receipt email that...
Transactional Email & CAN-SPAM: Is Transactional Email Exempt?
The CAN-SPAM Act is a US law which establishes standards for sending commercial email. But what about Transactional Email & CAN SPAM? In this post you'll...
Transactional Email GDPR Rules: Can You Send Transactional Email Without Consent?
Under GDPR do you need consent to deliver transactional emails to EU citizens? Find out in this post about Transactional Email and GDPR...